Our reason for being

We make clothes that it makes sense to wear every time you leave the house.

ATKIN is about getting shit done.

Our typical customer is someone with a certain approach to life. Doing it themselves. Being a jack of all trades, maybe a master of a couple but certainly not shouting about it.

Are you him? Definitely.

The clothing that goes on the journey of life with you becomes a canvas of your life. The Pickup Jacket could belong to anyone when new, but after it's been with you for long enough it'll have rips and stains, and will tell your story.

We make clothes that your grandchildren will ask about - "Why is that pocket so tattered", "Why are they so faded", "Tell me about how you ripped it here, and here, and here", "What countries have you visited in it".

Clothes that become your diary of days.

And with that comes a more sustainable garment. Designed to be worn, repaired, worn and repaired again and again.

How it works:

ATKIN is about owning clothes that grow with you. Accompany you on your journey and, like we all do, improve with age.

Each product we release is unique and that colourway will likely only be released once.

We plan on doing a new release every 3 months (4 times a year).

We will stay in touch via the newsletter, but you can expect The Pickup Jacket in a different fabric to be coming up.