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Bricolage and ATKIN

Tom Sachs, authority, and why I created this brand.

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Performative Clothing

Offal, photo shoots and a request for help!

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Order Update

Marketing, wild garlic, getting emotional, and an ORDER UPDATE.

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I'm not really selling a jacket

Early access, selling a lifestyle, negotiating payment terms and my to-do list.

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I bet I can catch you by surprise

To come: Pre-ordering, Rory Sutherland, my to-do list, and a chance to win The Pickup Jacket.

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Jumping the gun

The postal services have had their work cut out in the last 2 weeks - fabric, buttons, care labels, branding kit, a stamp, more fabric.

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"A proper f*cking boozer"

And some exciting updates

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Welcome

This is the newsletter I sent out a couple of weeks ago. Just whacking it on here for consistency! 2nd one will be out on Sunday.

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